Marketing Dashboard Spreadsheet
Every channel, campaign, and post in one file: what it cost, what it brought in, what to do next month.
- Cost per lead and return per dollar by channel
- Campaign and content trackers that flag themselves
- Email list growth and rates by month
Instant download after checkout. Sales tax, where it applies, is added at checkout.
- Files
- Blank .xlsx + filled-in example .xlsx
- Made for
- Microsoft Excel and Google Sheets
- Inside
- Channels, campaigns, content calendar, email, by month, dashboard
Use this file for your own household or business. Do not resell, share, or redistribute the file or any part of it. Designed by Tally & Page with AI-assisted tools.
Features
What it does for you
- One row per channel per month: spend, hours, reach, visits, leads, customers, revenue
- Cost per lead, cost per customer, and return per dollar worked out for you
- Your hours are costed at the hourly value you set, so free channels show their real cost
- Campaign tracker: budget used, goal progress, days left, over-budget and behind flags
- Content calendar with status, owner, hours, results, and late and this-week flags
- Email tab: list growth, open rate, click rate, click-to-open, unsubscribe warning
- By Month: the year against your budget and customer target, channels ranked by return
- Dashboard tiles, attention list, and charts for spend vs. revenue and leads by channel
How it works
From checkout to your first entry
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Buy and download
Your files are ready right after checkout. Nothing ships, and there is nothing to install.
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Open the file
Open the blank copy in Microsoft Excel or upload it to Google Sheets. There are no macros, add-ins, or passwords.
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Start with the example
Each spreadsheet comes twice: filled in with sample numbers, and blank. Read the example to see how the parts connect, then type your own numbers into the yellow cells of the blank copy.
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Questions
Before you buy
Is anything shipped to me?
No. Every template is a digital download. Right after checkout you land on your download page; bookmark it to download again later.
Can I use it for my business?
Yes, for your own household or business. Please don't resell, share, or redistribute the files or any part of them.
What if a file doesn't work?
Contact us from your order receipt within 10 days of purchase and describe what you see. We'll send a fixed file, or a refund if we can't make it work as described.
What do I need to use it?
Microsoft Excel and Google Sheets
Is it made with AI?
We design with AI-assisted tools. Before a file is listed, every spreadsheet is recalculated and checked for formula errors, and every link in a planner or guide is tested.
Is this financial, tax, or legal advice?
No. The templates help you organize your own numbers and work. For decisions about taxes, debt, or investments, talk with a qualified professional.